Keeping an audience engaged with an always-on email newsletter and blog presence

Edited, wrote, and published more than 240 issues of a twice-weekly e-newsletter to 18,000+ subscribers

Before & After

Ran user experience surveys, identified top performing content, and worked with internal stakeholders to redesign the newsletter from the ground up, increasing open rates, improving accessibility, and adding new touchpoints for important messaging.

  • Design

  • Copywriting & Editing

  • Analytics and User Research

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BLOG & WEB CONTENT

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BLOG & WEB CONTENT //

Balanced planned and in-the-moment content to create an exciting and evolving showcase of a Pittsburgh neighborhood.

  • Managed and edited a weekly and monthly content calendar

  • Wrote and edited short- and long-form articles

  • Coordinated content through received pitches, internal department priorities, and organizational objectives

  • Published and tagged all stories in a Content Management System (CMS)

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